News Archive
Brands Run After Female Social Gamers
By now, most marketers have a social network presence. But those looking to capture the attention (and even wallets) of women may want to dig a little deeper to make sure they have a presence in social gaming.
"It's grown so fast and so rapidly that brands are struggling to keep...
Read More Historical Data from Gamasutra
from Gamasutra:
The preliminary findings indicate that although the profile of casual gamers is broadening women still make up 74 percent of all paying players online, with male participation half that for free casual titles. The most popular titles in 2006 were found to be Mystery Case Files, Diner Dash, Cake...
Read More WSJ – Videogame Firms Make a Play for Women
from WSJ:
Videogames have long been considered the domain of teenage boys and young men. Though a few publishers have developed computer games for women, the genre wasn't considered significant until the past several years. Nintendo helped fuel the change with its touch-screen DS portable device five years ago and Wii...
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