By now, most marketers have a social network presence. But those looking to capture the attention (and even wallets) of women may want to dig a little deeper to make sure they have a presence in social gaming.

“It’s grown so fast and so rapidly that brands are struggling to keep up with it,” Matt Wise, CEO of Q Interactive, tells Marketing Daily. “If you’re looking to find consumers online, it would be hard to find a better opportunity than social games.”

According to a survey by Q Interactive, half of the women playing social games either earn or spend the “virtual currency” within the games at least once a day, while 23% are spending or earning multiple times a day. And they are looking for help from marketers.

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